NER Data Corporation

The new NER is more than an image refresh. We’ve revitalized the heart and soul of NER this past year and now we’re on a mission to deliver to you the results. NER is focused more than ever on delivering effective and impactful solutions into IT. Recently, we added six new positions and re-aligned the sales organization to better service you, the customer. We made these changes with several objectives in mind:

Increase the quantity and quality of our personnel in geographically desirable markets
Specialize around solutions to shorten the sales cycle. Increased/focused expertise around MPS and iOS
Focus efforts on the end-user while maintaining channel integrity
Leverage the strengths of relationships with our traditional RSM sales team
Bolster the efforts of our strategic vendor partners
Generate qualified prospects and opportunities for our partners
View Coverage Maps

Six (6) new positions include:

- Three (3) Managed Print Specialists – Business Development Managers

Focused on Print4.hp CLIP Program
Highly visible to the End User and Partners throughout sales process
Ability to articulate the value proposition of MPS engagement to reseller and end user
East, Central, and West Region support in territory

- Two (2) Data Center iOS Specialist / Technology Business Development Manager

Engage End-Users, support the sales process, maintain channel integrity
Experts in Data Center Energy Efficiencies
In depth knowledge involving, power, monitoring, assessments, cabinets, cooling, etc…
Expanded technical knowledge in the field closer to partners and end users

- One (1) Business Development Telemarketing

Primary focus is to be proactive in setting meetings for the outsides sales force and our channel partners at the end user level
Lead Generation for Technology and Managed Print Solutions throughout U.S.

With the above changes in place, NER starts a new chapter in our history. As a sales force, we will focus on specific business units instead of being a sales force of generalists. Our new business development focus in Managed Print Solutions and the Data Center brings a level of expertise to the channel on a National basis. You will notice our cadence and tempo surrounding sales activities and market penetration increase to an unparalleled level. We will bring value to our channel partners and strategic vendor partners throughout the entire sales process.

Our regions are divided into five different geographical territories with overlapping resources for each territory. The Territories are defined as the West, North Central, South Central, North East and South East. Each territory has at least two resources available for sales activities which are dedicated to driving organic and profitable sales growth.

The doubling of our sales resource is exciting to us and we hope to our channel partners. We believe that our mutual success will follow as we have the ability and flexibility to make more joint end user sales calls. In closing, I encourage you to explore our newly revamped website, take time to introduce yourself to our sales team or contact me with any questions you may have regarding our refocused efforts.

Respectfully,
Jeremy Swanner
Vice-President – Sale

Welcome to the New NER

NER Data Corporation -- a new company that brings forth forty years of history and experience combined with the energy and drive of a start up enterprise!

We bring forward with us our legacy of quality, service, innovation, and a history of helping our resellers enhance their business by bringing new products, services, and solutions to the marketplace. All of our offerings today are designed to lower the ultimate end users total cost of ownership in their IT enterprise; whether in their print or server environments. I have communicated directly to most of you through email blasts over the last year giving you updates on our September 2009 selection as an HP Collaborative Infrastructure Partner (CLIP Program); the December 2009 sale of our Image1 and Imaging Supplies business units to Clover; the strengthening of our partnership with United Stationers in early April 2010; and an open letter later that month explaining how all of these announcements interrelate. Today I am proud and excited to introduce you to the new identity of the NER that we have been striving to build for the past several years.

You may note that the word “Products” has been dropped from the company name. The simple reason is that our legacy focus on quality manufacturing of commodity products has changed to a focus on programs, service, solutions, and other higher value added offerings. Our concentrated focus on Managed Print Services and Data Center Infrastructure Optimization is led through consultative services in the data center, business process outsourcing for managed print, and the products that follow to lower the end users total cost of ownership. We have transitioned from a company name that was identified by the letters NER printed from a dot matrix impact printer to a name and a logo that is clean, crisp, and represents our future.

The icon on the side of the name means a number of things to our company and we hope to you. The image is built around a power button which to us represents a number of important things:

The past year and a half has been spent transforming our business. We are sincerely excited about what the future represents. Thank you for your 40 years of support. We look forward to collaborating with our partners going forward. Welcome to the New NER!

Get to Know the People Behind NER

NER’s Steve Oatway, CEO and Chris Oatway, CFO recently sat down for an interview with Herb Cohen of The Executive Leaders Radio Show. Executive Leaders Radio conducts interviews of prominent CEOs, COOs, CFOs, CIOs and Presidents focusing on “what makes people tick.” Steve and Chris share insights into NER’s success and future as well as the dynamics of working with family members. In this day when CEOs and CFOs are shown in a negative light it, is refreshing to hear the positive aspects of what it takes to succeed.

NER Enjoys Silver Sponsorship Status at HP’s 2010 Americas Partner Conference

Las Vegas, April 26, 2010 – NER is participating in HP’s 2010 Americas Partner Conference (APC) as a Silver Sponsor. Held at the Aria Hotel & Resort in Las Vegas, APC 2010 welcomes more than 1,000 HP solution partners. These partners are gathering to develop ways to grow and succeed by tapping into the power of HP.

The theme of the event, “The Power of ’10,” represents HP’s collaboration, investment in shared success, and positive vision for growth in the year and decade ahead. The Power of ’10 will be highlighted in keynote addresses from top-level HP executives, in more than 50 breakout sessions and in meetings with partners and HP executives.

In September of 2009 NER was selected as an HP national Collaborative Infrastructure Partner (CLIP) to deliver industry leading Managed Print Services (MPS). As an HP Collaborative Infrastructure Partner, NER supports HP’s extensive reseller base to provide its Print4.hp MPS program to end-user customers.

NER developed Print4.hp specifically for HP as a comprehensive best-in-class MPS solution that covers all aspects of a successful MPS program. The Print4.hp program incorporates fleet assessment capabilities, print environment monitoring, reporting, automated supplies replenishment, billing infrastructure, equipment financing support, service deployment, and technical support. In addition, NER provides HP resellers with sales and solution training, an ongoing mentorship program, an online channel support site, and a Total Cost of Ownership (TCO) tool for solution development.

At APC 2010, NER and HP are working to collaboratively develop growth strategies in support of the resellers around Print4.hp and identify ways to expand their businesses by building on the strengths of NER and HP. The event will run from April 26 through April 29, 2010.

An Open Letter to Our Business Partners

Glassboro NJ, April 19, 2010 - Over the last six months we have made several announcements that detail the exciting transformation of our company. In September, NER and HP announced NER’s participation in the CLIP (Collaborative Infrastructure Partner) program. December’s announcement detailed the sale of our Imaging Supplies and Printer Parts Divisions to Clover Technologies. Finally, today’s announcement is the deepening of our strategic relationship with United Stationers. These three announcements, while independent of each other, have completed the evolution of NER from a commodity based distributor and manufacturer to an IT Solution based company.

Our focus is now laser sharp on enabling companies to manage and optimize infrastructure within IT, whether it is critical infrastructure for data center operations, or managing print output assets in complex environments. Many of you have had questions regarding these announcements along with speculation as to reasons behind these changes. I can tell you unequivocally that we are better positioned today as a company to support our Resellers in capturing new business and incremental revenue and margin. More than ever we continue to help our channel partners differentiate themselves through our solutions, and we carefully created a channel structure that will provide both opportunity and protection to those business partners who commit to NER.

In our Managed Print Services business through both the HP relationship and the United Stationers announcement we have built our channel strategy components with different support structures based on customer need. For example, United Stationers will be focusing on the small to midsize customer base in supporting their IDC and Azerty channels while NER is specifically focusing on Hybrid VAR’s through our HP relationship. We want our customers to have the greatest chance for success and believe these relationships will help both NER and our Reseller partners grow exponentially. I would draw your attention to a recent Photizo Group (Click to Read) report that talks to our capabilities in this area.

In our Technology Solutions business, we are strategically focused on Infrastructure Optimization Solutions (iOS). Infrastructure Optimization Solutions are a comprehensive set of consulting and implementation services combined with innovative technologies from strategic partners like Avocent, DegreeC, OpenGate, RLE, and CMS. Finally, we remain committed to our strategic partnership with our Lexmark Compliant product line.

Through all of the change we are still the same people and we are as committed as ever to our business partners. We have a 40 year legacy of quality, innovation, and outstanding relationships. We will continue to work hard to earn your respect and continue to build upon these relationships with the new focus. You will see changes to the look and feel of the website, collateral, and other customer facing materials coming out over the next several months. I thought it important that you heard from me during this period of transformation. If you have any questions please do not hesitate to call me directly at 800-257-5235 ext. 253.

NER Strengthens Partnership With United Stationers

Glassboro NJ, April 16, 2010 – NER Data Corporation (NER) and United Stationers announce a strengthening of their partnership, through a new agreement. This new partnership expands NER and United Stationers already strong relationship around United’s managed print program HQueue, and additionally allows for future collaboration around NER’s technology solutions business and United Stationers’ Azerty Division.

Within the managed print programs, the efforts of the two companies have become apparent with NER focusing on medium to larger enterprise customers and hybrid VAR resellers, and United Stationers focusing on their core Small to Medium sized business (SMB). This focused approach allows for a highly effective delivery and execution of industry leading MPS to all sized businesses.

As part of the agreement United Stationers has taken a minority interest in NER Data Corporation, and Doug Nash, Vice President & General Manager of United Stationers Technology Solutions and Services, will serve on the board of directors of NER Data Corporation

“Having United Stationers invest in our company will help deliver what we have been building for the last five years,” said Stephen Oatway, President, NER Data Corporation. “Late last year we divested two of our business units – imaging supplies and printer parts distribution, so we could have 100% focus on being a strong solution provider in Managed Print Services and Data Center solutions. Over the last several years we have transformed the company from a product and commodity based organization to a solution and value added provider. This is another step in that transformation and I am very optimistic about what the future holds for our growth as an organization.”

“Deepening our relationship with NER was a logical next step considering the synergies of our two companies,” said Douglas Nash, Vice President & General Manager, United Stationers Technology Solutions and Services. “We have a best-in-class logistical supply chain platform for printer imaging supplies, strong vendor relationships, and a diverse customer base of loyal resellers. NER’s MPS software, service network and parts platform for small and medium businesses, along with its infrastructure optimization solutions for larger data centers, is a great compliment to United Stationers’ core strengths.”

NER to Sell Imaging Supplies and Printer Parts Business Units to Clover Technologies Group

Sale will provide additional resources for growing MPS and Data Center Solutions divisions

Glassboro NJ, December 22, 2009 – NER Data Corporation (NER) announces the sale of the NER Imaging Supplies division and its wholly owned printer parts subsidiary Image1 to Clover Technologies Group Inc. (Clover). The agreement will transfer all imaging activities including compatible laser toner, inkjet, narrow and wide impact ribbon production, and printer parts to Clover.

Clover will assume responsibility for the NER Denver, Image1 Plano, and NER Glassboro supplies operations that support these business units. Customer and vendor relationships will be assumed by Clover and business will continue at all of these locations. In addition, NER is pleased to announce that over 80% of the NER employees at these locations will become employees of Clover as of the first of the year.

“The decision to sell off business units is not taken without great consideration,” said Stephen Oatway, President of NER Data Corporation “Approximately seven years ago, we began the process of strategically transitioning the company from offering commodity products to offering value-added solutions. As a result of our efforts, we have become a leader in both Managed Print Services and Data Center Infrastructure Solutions. In reviewing the direction of the company it was determined that a concentrated focus on these divisions was in the best interest of the company, shareholders, and customers moving forward. This strategic move allows us to focus resources on those business units that are poised for the greatest growth in the future.”

The sale will be finalized December 31, 2009 and terms of the transaction are not disclosed. The newly reorganized NER will be strongly positioned to continue providing industry-leading Managed Print Services and Data Center Infrastructure Solutions to their channel partners and their customers.

NER Selected as HP Collaborative Infrastructure Partner for Managed Print Services

Glassboro NJ, September 14, 2009 -- NER is pleased to announce that it has been selected as an HP national Collaborative Infrastructure Partner to deliver industry leading Managed Print Services (MPS). As an HP Collaborative Infrastructure Partner, NER will support HP’s extensive reseller base to provide its Print4.hp MPS program to end-user customers.

“We have packaged all of the components required to deliver a successful and complete managed print experience to the end-user. The Print4.hp program equips the reseller with an end–to-end suite of products that encompasses, cutting edge proprietary software, hardware, supplies, parts, a comprehensive proprietary nationwide printer service network, and an internal MPS infrastructure that provides support through the entire MPS sales and support lifecycle.” said Steve Oatway, President NER Data Corporation “We are excited to participate in the HP Collaborative Infrastructure Partner program. For years we have been helping our resellers move their transactional print business into a contract based MPS model. We invested heavily to build the infrastructure that supports our resellers. Our MPS solution, infrastructure, and execution capabilities combined with HP’s support through the Collaborative Partner Program provides one of the most compelling and competitive MPS program in the market.”

Herbert Koeck, vice president, Americas Laserjet and Enterprise Systems, Imaging and Printing Group, HP states “HP continues to expand the support of strategic relationships with our national Collaborative Infrastructure Partners, such as NER, who provide industry-leading MPS infrastructure and services so HP resellers can offer and deliver MPS to their customers. Through these strategic collaborative relationships, HP can reach and support many more channel partners. “

HP resellers interested in Print4.hp can contact West McDonald, HP MPS Program Specialist, at wmcdonald@nerdata.com or 888-637-3282.

Technology Solutions Reseller Promotion
Sell $20,000 in NER technology products and receive an extra $500!

NER is running a promotion form September 15, 2009 through December 15, 2009. Sell $20,000 during the promotion period and receive an extra $500. Promotion is open to NER Resellers and full details are available in the login section of our website. If you are a current customer of NER and do not have a login, you can request one here.

Energy Regulation is gaining a lot of media coverage and sparking debate. While government regulation may be highly debatable, the need for improved data center efficiency should not. In order to survive and thrive, Data Center and Facilities professional need to be on the front side of this topic. A recent article in the Data Center Journal (View full article) drives home the point, that the ability to measure and monitor infrastructure, as well as improve efficiency are critical. Regardless of your motivation (regulation concerns, stewardship, good business sense) you better have a plan to improve your power/cooling efficiency and related power consumption.

Staying ahead of the curve does not have to be overly complicated. Your first step should be to install a Monitoring Solution. There are many useful metrics available and with a proper monitoring solution you will have the data to monitor and measure the effects of change.

Cooling Efficiency Optimization is one of the greatest opportunities you have to reduce your current power consumption without adding significantly to your existing infrastructure. Successful cooling efficiency optimization is viewed as a process and not an event. Best practices, which include hot & cold aisles, filling the holes, blanking panels etc., need to be put in place. Once feasible best practices are set, your next steps involve deploying the most optimal cooling solution for your environment.

Below is a list of Good, Better, Best air cooled options. Liquid cooled options are available but you can typically deploy air cooled solutions with fewer disruptions and at a lower cost, while delivering up to and in some cases over 30 KWs per rack. So do you really need liquid?

Good -- Basic Static Solutions:

Still not sure what’s best for your unique space and challenges? Commission an Infrastructure Optimization Assessment with an organization that is experienced with CFD Modeling to understand costs, benefits, and limitations of each option.

NER Data Corporation and our reseller partners can help you achieve your efficiency goals. We offer the most innovative Monitoring and Cooling Optimization Solutions on the market. Visit our Infrastructure Optimization Solutions (iOS) section for more information.

Processor Magazine Covers 10 Things to Reduce Data Center Power
NER's Greg Stover offers one of NER's recommendations in the article.

Processor Magazine article states that "Power usage is one of the biggest concerns for a data center, particularly because it involves so many other aspects of operations, such as heating and cooling, network efficiency, and monitoring". NER shares this concern with the industry and offers many solutions to reduce power usage and increase overall efficiency.

Greg Stover, NER's Senior VP of Sales, states in the article "An audit can help identify areas of inefficiency The audit should take into account items such as room layout, rack-by-rack IT equipment densities, CRAC type and location, total equipment power consumption, point temperatures throughout the room, cutouts, and leakage.Next, a modeling process with many iterations and scenarios can help you develop a complete thermal solution for the data center that prevents excess power use.”

The article goes on to list 9 additional steps to reduce power usage. NER's holistic solutions address many of these issues to deliver sustainable improvements for data centers both large and small. We enable you to achieve greater efficiency through:

NER Expands Support Coverage